Sponsorship

Our sponsorship program recognises the vital contribution that businesses, government agencies, and not-for-profit organisations play in the development of our social capital and quality of life through events and activities in Lake Macquarie City.

Applications are assessed against weighted selection criteria on a monthly basis, applications are then presented at a Council budget meeting for approval. To be considered, applications must be received two months prior to a scheduled Council budget meeting.

Applications are now closed for sponsorship of events in the 2016/2017 financial year. The opening round for 2017/2018 financial year applications is yet to be announced.

Selection criteria

Consideration Weighting
Sponsor benefits to Lake Macquarie City: Branding, business partnering, signage opportunities, networking or value-add opportunities. 15%
Economic benefit: The degree to which the event or activity provides measurable economic benefit to Lake Macquarie City. 15%
Social capital: The degree to which the event or activity has the potential to have a positive social impact on the community. 15%
Environmental sustainability: The degree to which the event or activity employs environmentally sustainable practices. 15%
Profile marketing and media opportunities: The extent to which the event or activity proposes to positively increase the profile of Lake Macquarie City, and the promotional strategies to be used. 10%
Cultural pursuits: The degree to which the event or activity has the potential to have a positive culture impact on the community. 10%
Visitation: The ability of the event or activity to attract visitors to the City. 10%
Financial viability of the event: The degree to which the event or activity is financially viable and sustainable with or without Council sponsorship funding. 5%
Accessibility and inclusivity: The degree to which the event demonstrates accessibility for people of all ages, abilities and backgrounds, or provides free or low-cost activities. 5%

For more information please contact our Promotions Coordinator on 02 4921 0333.

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Page last updated: 15 May 2017