Beam commences operations in Lake Macquarie
Published on 05 July 2022
Global micromobility company Beam will commence shared micromobility operations in Lake Macquarie on 5 July, with a fleet of e-bikes to be introduced across the city.
Beam’s industry-leading e-bikes will be available for use 7 days a week and 24-hours a day, within the local government area, improving transport options and connections for both leisure and commuting.
The app-based service will feature affordable pay-as-you-go rates, with a $1 unlock fee and $0.45 per minute.
Beam’s operating area will include the suburbs of Speers Point, Warners Bay, Cardiff, Macquarie Hills, Hillsborough, Booragul, Eleebana and the Fernleigh Track linking Charlestown, Redhead and Belmont. Riders will be able to see the full riding area within the app.
The Beam offering will include:
- Beam’s Apollo e-bike fleet: Featuring tip-resistant dual kickstands, dual brakes, a bluetooth-locked helmet, swappable batteries and pedal assist
- Beam’s Booster platform utilises a blend of GPS-technology and partner incentives to stimulate economic activity at the local community level. Participation is free, with applications open for local businesses in Lake Macquarie via ridebeam.com/anz/booster
- Virtual Docking: Fixed ‘virtual’ parking docks will be seen within the app, with riders directed to appropriate parking spots through a combination of guidance, incentives, and disincentives.
Beam’s flagship rider education and enforcement program, the Beam Safe Academy, will also be in place, including:
- a pre-trip in-app safety briefing for every rider, featuring instructions on how to park and ride safely
- an in-app Beam Safety Quiz educating riders on the riding rules, with free credits offered to encourage rider education
- Beam Safety Ambassadors patrolling high-traffic areas daily, promoting safe riding and parking
- a three-strikes policy, with riders facing suspension for bad riding and parking offences. Those caught riding dangerously or breaking the law face permanent bans.
Beam’s General Manager (ANZ) Tom Cooper said “We’re excited to be bringing our e-bikes to the streets of Lake Macquarie this week, introducing a new carbon-neutral, affordable and fun form of transportation for both visitors and locals alike.
“We believe that micromobility is a transport solution that can work for cities of all sizes and demographics, aiding in easing car congestion and ensuring affordable, safe and sustainable transportation for all who live, work and play there.
“Safety for both riders and pedestrians is our biggest priority, and our industry-leading e-bikes feature tip-resistant dual kickstands, a helmet with every ride, and an in-app Safety Quiz to educate riders on how to ride safely.
“We look forward to a fruitful partnership with Dantia, the Lake Macquarie City Council and the local community over the coming months.”
Dantia CEO Joshua Sattler said “The e-bikes will provide a fantastic transport option for residents and visitors to get out and about and explore Lake Mac.”
“If people can start using the e-bikes, it might stop them from buying that second car. Or perhaps they leave the car behind and use an e-bike to get to work or a local venue. It starts the shared services thinking.”
Lake Macquarie Mayor Kay Fraser said “As a Council, we’re committed to promoting our diverse economy, the mobility and accessibility of our community, and the positive lifestyle and sense of wellbeing we Lake Mac residents enjoy. The launch of Beam e-bikes in Lake Macquarie will allow more people to get out and about, stay active, explore our beautiful city, and support local businesses.
“I recently had the opportunity to attend The Beam Safe Academy at Warners Bay, where people of all ages were keen to hop on an e-bike and learn more about Beam, so I’m confident we’ll be seeing plenty of eager riders on streets and shared pathways across Lake Mac from tomorrow.
Whether you’re taking a quick ride to the local shops or enjoying a scenic journey along the Fernleigh Track or a lakeside shared pathway, Beam makes it so easy.”